Consumers are having conversations about food production, but the voices of farmers and ranchers are frequently left out of the discussion. USFRA creates a dialogue between consumers, farmers and ranchers and in turn, teaches consumers about how food is grown and raised. Why is this important? The people producing the food are the most qualified to tell the story.
Through engagement and conversation, farmers and ranchers can reach customers with stories and data that illustrate modern agriculture, continuous production and business improvements. Our newly created Agriculture in America Sustainability Report is our latest example, highlighting key sustainability findings across numerous farm and commodity organizations.